Building design firms who traditionally hire photographers to bring life to their designs are going to be looking to hiring videographers to add motion to their designs.  Videos help bring to the viewer’s eye the true dimension of a finished design.

Video Marketing for Building Designers

According to SyncLab Media, a video-centric digital marketing consulting agency located in Addison, Texas, Developers and builders are 85% more likely to approve a design if a video or motion graphic design or a previously build building was offered them to review.

“Another way building designers are using video is with the documenting of the construction of the building.  Documentaries offers a time-lapse review of all that went on during the building of the building”, said Scot Duke, Operations Director for SyncLab Media.

Other types of videos building designers will start using in 2018 are:

  • Explainer Videos help designers get across in a precise manner how they approach designing a building or how a building will be designed by their firm.
  • Profile Videos showcase the designers of the firm and offers views their philosophy on how they design a building and what they like to see in building designs.
  • How-To Videos allows designers explain how they designed a building
  • Episodic Series of Videos allows building design firms to frequently bring to viewers information on new techniques or methods of building designs…things like changes in building code or construction would each be an episode for their online program.

LOOKING AHEAD

FrankieZed Studios believes video and drones will become increasingly important in architecture as moving images gain prominence for a design firm’s digital marketing.

To remain competitive in the marketplace building design firms would be wise to embrace video and hiring a professional video-centric digital marketing agency to manage all of their firm’s video production.  Contact SyncLab Media to learn more about how they can help your building design firm attract more customers through a video-centric digital marketing strategy.