Does the building design for your franchises attractive customers?  Most designs for franchises do not.

Does the design make consumers want to come in and stay awhile?

If you answer is No, you need to take a hard look at the architecture and design of your build-out.

The design of the building and everything inside it is an integral part of your overall franchise brand.

A smart franchisor should think strategically and innovatively about the design of their buildings.  Franchisors should look to designing buildings that are unique and provide consistent customer experience throughout the franchise system.

Franchisor and Franchisee Relationships

When designing a new franchise the corporate office usually looks for a balance with the needs of the franchisee.  This can sometimes be a challenge.

Consumers often associate certain franchises with certain design elements.

For example, everyone is familiar with Sonic Drive-Ins.  All of their facilities buildings should be similar to its franchise counterparts. Unfortunately, the brand cannot change.  However, flexibility can be built into the plan.

For instance, if your franchise is in the middle of a ski resort, it may be appropriate to design and decorate accordingly.

FrankieZed Studio Franchise Design Service offers the franchisor a way to overcome the building design challenges.

FrankieZed assistances in developing new designs that remain consistent with the brand but also provide room for unique finishes and fixtures.

By offering solutions at various budget levels, FrankieZed Studios can help a franchisee be unique yet true to its corporate brand while making both sides feel their needs are being met.

Building Designs for Franchises: The FrankieZed Approach

Each building design for franchises starts with developing a complete understanding of the brand in an effort to go beyond just the visual styles established. FrankieZed’s design staff puts a premium on obtaining the franchisor’s satisfaction and comfort.

The building design for franchises process keeps the consumer’s needs in focus.  The design should be extremely functional as well as be entertaining to their senses.

The designers go over everything relates to the customer experience.   They keep an eye on how the customer interacts and communicates with the brand.

For example, if the brand’s reputation is based on quick customer service then more attention should be taken to the design of the Drive-Thru.

Innovative Creativity

FrankieZed Studio Designers come up with innovative creative designs.  Creativity will always trump the money spent on a building design because there will always be someone who can out-spend and another designer.

FrankieZed Studios makes sure that the design is site compliant and ensures that the design can fit into the available space.

Innovative distinctive design elements that wow customers will also be remembered. First impressions are the most important – your building must catch consumers’ attention.

Putting It All Together

For the Restaurant Businesses, Our building designers combine the architecture and interior design with elements of the franchise’s graphic design and point-of-sale advertising.

Retail businesses, the floor space must be designed to promote an enjoyable, hassle-free shopping experience.

The building design should draw customers in and invites them to discover your brand.

A positive user experience builds a positive brand perception, which turns consumers into repeat and loyal customers.

Your design should also be consistent with your website since the customer we pay attention to both.

Lighting Really Matters

As the customer journeys through your space, the brand’s success depends largely upon the architectural lighting design.  If a customer can’t see something clearly how are they expected to purchase it?

Appropriate lighting can serve to set the mood of the customer.  Putting a spotlight on a product or on an art piece in the main dining room sets a calming mood.  Putting pen lights over each booth or table in the dining room allows the customer to see but not be seen.

Well lite parking lots and landscape lighting along the sidewalk set the stage for when the customer enters the building.

Even employee only areas matter.  For example, in a shoe store where the staff goes into the back room to get a certain shoe size for a customer. Proper lighting will ensure sales staff can see clearly as they quickly and accurately select their customers’ wanted item.

And don’t forget the payment experience.  There should be ample lighting to make the check out easy and hassle-free.

The Overall Building Design Experience

FrankieZed Studio never loses sight of the overall design experience. Both the franchisor and Franchisee are concerned about how the customer feels when they leave space. The goal is to design a memorable experience so the customer will come back again and again.

Contact FrankieZed Studios today and let’s talk about making the building design for your franchise a memorable experience.